And the bride wore … a rental gown: is hiring clothes the future of fashion?
This weekend, Carrie Symonds married Boris Johnson in a wedding dress she had rented. She isn’t alone. From dresses to shoes to hairbands, clothes hire is growing fast
When Carrie Symonds married Boris Johnson over the bank holiday weekend, it wasn’t in a dress handed down by a relative, or a custom-made designer frock destined to take up space in her wardrobe for years to come. It was in a dress she had rented for a few days from a website called My Wardrobe HQ.
You might not expect a person who spends tens of thousands redecorating a flat that she will only temporarily live in to be much of an economiser, but it turns out that Symonds – now Johnson – is a frequent renter. “Carrie has always rented from us,” says Sacha Newall, the founder of My Wardrobe HQ, who had no idea that this particular dress was destined for Westminster Cathedral. “As a regular customer, nothing flagged as being unusual about the order.”Continue reading...